As the beauty and personal care industry evolves at a rapid pace, brands—especially startups and independents—are increasingly turning to OEM and ODM partners to bring their ideas to life. In 2025, the growth of OEM ODM Cosmetics continues to surge, fueled by consumer demand for customization, clean beauty, sustainability, and faster innovation cycles.
OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) models enable beauty brands to outsource product development and manufacturing while retaining control over branding and marketing. Whether you’re an indie label looking to scale or an established player expanding into new categories, understanding the trends behind the OEM ODM boom is critical.
This article explores the top trends driving the expansion of OEM ODM Cosmetics in 2025 and what it means for the future of beauty manufacturing and brand development.